The xCanopy brand
Marks, colours and type for writing about xCanopy, and how to show the tokens we use.
Name and mark
Write it as xCanopy: lowercase x, capital C, one word. The token is XCAP. The mark is a desk terminal, the OTC Desk every pack holds. Leave clear space of half its height around it; don't recolour, stretch or outline it.
Colour
OTC's dark theme with one lime for the thing to press. Tier colours are only for prize tiers. Light mode swaps the surfaces and keeps the stage dark.
Type
One family, Geist, as on otcdesks.cash. Display titles are heavy and uppercase, numbers, prices and addresses use tabular figures, and small arcade labels are uppercase with wide spacing.
Tokens
Show SOL and USDC with their issuers' own marks, unaltered, next to the amount they denominate. Say which network when it matters. USDC payments are coming; until then, label them soon.
Pack and desk art
Packs are foil boosters in their pack's colour. Desks show their OTC pixel art; a desk without art gets matter art grown from its address, so it looks the same everywhere. Use art as it renders.
Voice
Plain and exact. Say what a pack costs, what the odds are and what you get. Show numbers instead of adjectives. Never call a loss a win, never promise returns, and always say when something runs on devnet.